Tallinn-based Salesforge, a developer of an all-in-one sales execution app, announced on Wednesday that it has secured $500K (approximately €467K) in a pre-seed round from BADideas.fund, Spring Capital, Fiedler Capital, and super angel Maciej Zawadzinski.
The recent funding round will support Salesforge’s growth and expansion, enabling the company to unlock new channels and autonomous capabilities.
Additionally, CRM integrations will cover the entire pipeline generation process, says the company.
To date, the company has attracted over 800 customers in the US and EMEA, achieving $1M in annual recurring revenue in less than ten months with only a four-person team.
“B2B sales leaders increasingly find themselves between a rock and a hard place – on the one hand, the buyer personas are tired of generic messaging, pushing sales leaders for larger and more personalised campaigns. On the other hand, email providers are introducing stricter deliverability standards, making oldschool spray-and-pray campaigns obsolete,” says Frank Sondors, CEO and co-founder.
“We believe that the sales teams of tomorrow are going to be very lean and execution will be more programmatic, which will drive significant conversion lift across the sales funnel. Our approach combines a keen focus on multi-source AI personalisation with an eye for deliverability, which is underscored by a flexible, usage-based pricing model, solving the problem of bloated teams,” he adds.
Salesforge: AI copilot for sales execution
Founded by Dovydas Volodko, Frank Sondors, and Daniel Sanchez, Salesforge is an all-in-one sales execution application that serves as an AI co-pilot and will soon be able to function as an autopilot.
Talking about SalesForge’s USP to SiliconCanals, Frank says, “The unique value proposition Salesforge offers is the ability to craft a unique email to every single person in any language at any scale while safeguarding the deliverability of the sales organisation.”
The company claims that its platform increases the chances of every sales team hitting its target, regardless of the size.
The platform can be utilised by small and large sales teams and can be augmented with AI agents, or even replace sales teams entirely.
The Tallinn-based company does this by enabling real-time AI and machine learning to make critical sales decisions, enhance messaging in any language, and eliminate the need for various sales point solutions, thus driving superior conversion rates.
At present, the company has two products – Salesforge and Mailforge.
Salesforge crafts unique emails in any language with a big focus on deliverability, while Mailforge provides the necessary infrastructure with easy domain & mailbox management.
Explaining the products, Frank shares, “The main challenge of the sales teams is the fact that they’re unable to generate the pipeline in email channel due to deliverability issues and being unable to personalize emails at scale.”
“Mailforge provisions dedicated infrastructure meaning domains and mailboxes to ensure reliable deliverability while Salesforge executes the email campaigns maintaining great deliverability using functionalities warm up, email validation, inbox rotation, and leveraging large language models to craft unique emails matching based on what is that you sell vs what we know about each prospect using publicly available data,” he explains.
Salesforge wants to become an AI-age ecosystem of sales tools known as forges for B2B sales teams, on par with another regional success story, Pipedrive, which became a unicorn by redefining the CRM landscape.
“The main goal of Salesforge will be to provide fully autonomous sales execution capabilities across email, phone, and LinkedIn,” concludes Frank.
The investor
BadIdeas.fund is a venture capital firm that invests €50-€250K in early-stage startups with global ambitions from Central and Eastern Europe (CEE).
The team at BadIdeas.fund comprises experienced entrepreneurs who have built successful startups, raised funds, and can help founders navigate the challenges of building and scaling a business. Its members include founders and operators of companies such as Vimeo ($450M funding), Printify ($54M), Pipedrive ($90M), Bolt ($1.3B funding), Bird ($783M funding), Shopify ($122M), Whimsical ($30M), Lokalise ($56M), Deel ($679M), Printful ($130M), Twilio ($614M), Veriff ($192.3M), and Wise ($1.3B funding).
Since its launch, BadIdeas.fund has already invested in five startups: Breezit (Lithuania), Recruitlab (Estonia), Lande (Latvia), Fuel Finance (Ukraine), and Rapidworks (Estonia).
“Salesforge capitalises on an opportunity in a market that currently sees tectonic shifts levelling the playing field for new entrants. AI-driven personalisation and tightening email controls, taken together with rising labour costs, have created a world where single-person sales teams are not just possible, but they can thrive. Dogfooding their product for months, Salesforge is the prime example of that,” says Raimonds Kulbergs, CEO of BADideas.fund.
Read the orginal article: https://siliconcanals.com/news/startups/estonias-salesforge-raises-467k/
