Amsterdam-based TheyDo, a journey management platform, announced on Thursday that it has secured an additional $34M (approximately €31M) in a fresh funding round led by Blossom Capital, bringing the total funding to $50M (approximately €46M)
Other existing investors, including Arches Capital and Innovation Quarter and global customer experience evangelist Steven van Belleghem, Highsage Ventures, and 20Sales, also participated in the round.
The latest funding round will help the Dutch startup accelerate product development — increase R&D, focus on AI and data ingestion, further its US expansion, and help foster its community of journey-centric evangelists.
“What’s most exciting about our growth is we’re not just building a company or a product – we’re fostering a movement of journey-centric companies. We’ve simplified the biggest business problem of the last century: working customer-centric at scale. With journeys at the heart, we’re bringing an operating model that is agile and customer-centric,” says TheyDo CEO and Co-Founder Jochem van der Veer.
“Executive teams are feeling the pressure to deliver more value for customers with less, especially in this economic climate, and what we’re seeing is a growing recognition that journey is the most powerful business tool that they have at their disposal to do that,” adds Veer.
TheyDo: Journey management platform
TheyDo, founded in 2019 by Jochem Van Der Veer, Charles Beaumont, and Martin Palamarz, provides a live platform for mapping customer journeys.
It enables businesses to take immediate action based on insights gathered from the mapping process.
The platform is designed to manage journeys across teams, products, and geographies, and everything takes place in a unified journey-centric framework.
Last year, the Dutch company claimed to have launched several new features and accelerated partnerships with experience management platforms like Qualtrics.
The Netherlands-based firm now boasts a team of 70 worldwide and is expected to reach 100 before the end of the year as it prioritises quality hires to help drive its growth, especially in the United States.
Ophelia Brown, Blossom Capital, says, “TheyDo’s acceleration has been very impressive. Since our initial investment, there’s been a very clear acceleration in market demand by large enterprises. TheyDo has pioneered this category and its product only compounds in value as they are fast adding new features. Given the clear opportunity ahead, we were keen to double down on our investment and continue supporting the team in their ambitious plans. We are proud to champion this trailblazing European startup as it continues its expansion locally and across the Atlantic.”
Read the orginal article: https://siliconcanals.com/news/startups/amsterdams-theydo-secures-31m/
