Swedish VC firm Chalmers Ventures backs Vividye’s sustainable dyeing technology with million-dollar investment

Swedish VC firm Chalmers Ventures has invested a million dollars in Vividye, a Gothenburg-based deeptech company specializing in sustainable dyeing technology for fibers and materials. Vividye’s process, based on research from Chalmers University of Technology, eliminates the need for harsh chemicals traditionally used in dyeing processes, reducing environmental impact. The investment will support Vividye’s product development, sales efforts, and entry into international markets through collaborations with global partners. This funding is seen as a validation of Vividye’s innovative approach and its potential to address sustainability challenges in the paint industry.

Vividye has developed a unique technology that makes it possible to gently dye and dye fibers and materials. A solution that creates business potential and impact in sustainability and circularity. Vividye’s technology is based on research from Chalmers University of Technology.

Color is a large part of our everyday life and can be found in everything from clothes to make-up, furniture and hair. In order for paint to adhere to fibres, strong chemicals are traditionally required which can be harmful to both people and the environment. Vividye’s technology and business solves this problem and at the same time contributes to a world with gentler chemicals, less water pollution and better circular handling of materials.

Now Chalmers Ventures steps in and makes a follow-up investment in Vividye. In recent days, Vividye has also secured another global market-leading actor in collaboration and product development. Something that enables entry into an international market.

“We are busy with all positive events in the company,” says Johanna Nissén Karlsson, CEO and co-founder, Vividye. “With capital from stable investors, we secure a period where we fully focus on product development and sales. Through collaborations with world-leading actors, we now have a perfect springboard for the next step in the company’s development.”

Fredrik Örneblad, Seed Investment Manager, Chalmers Ventures sees accelerating potential in the deal and the sustainability issue.

“We now clearly see that the world has opened its eyes to the problems that color brings with it. These funds are further evidence that Vividye is doing the right things and offers a unique platform technology that generates positive impact with a background in deeptech and world-class research. The money will enable continued technology development and entry into the global market, which will be a joy to follow.”

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