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Home PRIVATE EQUITY

Denmark’s Monsido acquired by Acquia, a US-based DXP provider

Arctic Startupby Arctic Startup
January 10, 2024
Reading Time: 5 mins read
in PRIVATE EQUITY, SCANDINAVIA&BALTICS
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Ballerup-based Monsido has been acquired by Acquia. Monsido platform is a SaaS-based solution focused on website accessibility, content quality, search engine optimization (SEO), data privacy, and performance while Acquia is a leading digital experience platform (DXP) provider. The acquisition enhances Acquia’s DXP capabilities, allowing for the creation of user-friendly websites meeting modern standards like WCAG. Acquia aims to empower organizations to improve brand loyalty, expand customer reach, and gain a competitive advantage by offering compliant, inclusive, and optimized digital experiences, fostering engagement, conversions, and revenue growth.

Acquia acquired the Monsido platform from CivicPlus, a leader in public sector integrated technology solutions. CivicPlus retains and continues to serve its U.S. local government customers as a reseller of the Monsido platform. Monsido team members in the U.S., U.K., Australia, and Denmark, including two co-founders of Monsido, have joined Acquia.

“Making accessibility and compliance core to Acquia DXP supports our mission of building an inclusive digital future, and enables our customers to provide web experiences that serve all of their users,” said Steve Reny, President and CEO of Acquia. “We are delighted to welcome the Monsido team to Acquia and look forward to bringing the Monsido platform and its capabilities to more organizations globally.”

In a recent report, IDC found that fewer than 10% of websites are fully accessible across visual, auditory, and cognitive disabilities (1). Legislation such as the Americans with Disabilities Act and the upcoming European Accessibility Act mandates that vendors address digital accessibility. Marketers are also recognizing that they broaden the number of customers they reach by making websites accessible.

Today providing a productive digital experience means meeting consumer expectations for accessibility. Doing so enhances brands, builds customer loyalty and, in a busy digital world, can be an organization’s main competitive advantage. Acquia now offers a complete solution for building, managing, and delivering websites that are fully optimized to meet modern standards and digital content guidelines and that comply with Web Content Accessibility Guidelines (WCAG) and web accessibility legislation.

Monsido works with any content management system (CMS), including Drupal, the open source CMS that is the foundation of Acquia DXP. It is available as part of Acquia DXP or as a standalone offering.

Click here to read more M&A news.

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Read the orginal article: https://arcticstartup.com/monsido-acquired-by-acquia/

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