No Result
View All Result
  • Private Data
  • Membership options
  • Login
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHubHOT
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Subscribe
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHubHOT
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Home COUNTRY DACH

DECATHLON ACQUIRES BERGFREUNDE

Cisionby Cision
November 27, 2023
Reading Time: 3 mins read
in DACH, FRANCE, PRIVATE EQUITY
Share on FacebookShare on Twitter

LILLE, France, Nov. 27, 2023 /PRNewswire/ — DECATHLON is pleased to announce the acquisition of Bergfreunde, an online specialist retailer for mountain sports, climbing, and outdoor equipment. The purchase agreement, which was signed on November 24th, is pending regulatory approval.

Bergfreunde was founded in Germany in 2006 and has a strong presence in 11 European countries: Germany, Austria, Switzerland, Denmark, France, Finland, Italy, the Netherlands, Spain, Sweden, the United Kingdom. In addition, Bergfreunde operates a European e-commerce platform.

Through this major investment, DECATHLON intends to support Bergfreunde’s leadership in the long term, as they continue their strong development and growth journey. The partnership will benefit Bergfreunde’s expert and passionate customers, its partners and its teams.

Fully aligned with DECATHLON’s development strategy, Bergfreunde is an opportunity to connect to new customers in the outdoor-premium market segment via a fully digital business model, while growing its presence in several major markets in Europe.

This investment represents a real partnership between two brands which share the same human values and commitment to people and to the planet.

Upon closing, Bergfreunde will remain an autonomous & independent subsidiary, operating under the Bergfreunde brand, with their current business model being unchanged. Bergfreunde management will remain in their current roles.

Barbara Martin Coppola, Chief Executive Officer of DECATHLON, says: “This strategic partnership will enable DECATHLON to strengthen our global outdoor offering with a recognised and valued premium pure-player. With a strong presence in several European markets, including Germany, Europe’s biggest outdoor market, Bergfreunde will add to our ecosystem, alongside Alltricks. We are determined to accompany Bergfreunde’s teams as they continue to accelerate their development to the benefit of their customers and partners, to move people through the wonders of sport.“

“DECATHLON is a financially strong and long-term operating partner, and we are confident they are the right partner for us as we enter this next phase of growth. We look forward to benefiting from DECATHLON’s leadership in sustainability, internationalization and scaling,” explains Matthias Gebhard, Managing Director of Bergfreunde. “Bergfreunde has experienced significant growth under Backcountry’s ownership, and we are thankful for our successful partnership.“

ABOUT DECATHLON

DECATHLON is the world’s largest sporting goods retailer, with over 1,700 stores in more than 70 countries. With its integrated business model, DECATHLON  specialises in the creation and production of innovative sporting goods designed to delight and move people through the wonders of sport all around the world.

ABOUT BERGFREUNDE

Bergfreunde GmbH is an online specialist retailer for mountain sports, climbing, and outdoor equipment. The range includes 40,000 items from over 900 brands for the ambitious climber, the expedition mountaineer, and the sport and nature enthusiast in the city. The online pure-player sells exclusively online, which is localized for a total of twelve European markets, including the Netherlands and France. The outdoor online retailer employs over 600 people at the administrative location in Kirchentellinsfurt and the logistics location in Ergenzingen near Tübingen. The managing directors are Matthias Gebhard and Ronny Höhn.

 

 

 

Cision View original content:https://www.prnewswire.co.uk/news-releases/decathlon-acquires-bergfreunde-301998021.html

Read the orginal article: undefined

Gateways to Italy

Gateways to Italy – Offer your services to funds and investors willing to explore opportunities in Italy. Become a partner!

Gateways to Italy – Offer your services to funds and investors willing to explore opportunities in Italy. Become a partner!

by Partner
June 6, 2023

Sign up to our newsletter

SIGN UP

Related Posts

DACH

“We didn’t hear no bell” – German HealthTech startup doctorly kept from insolvency in full acquisition

June 5, 2025
FINTECH

Are Europe’s public markets a no-go for tech companies?

June 5, 2025
FRANCE

Palistar’s big tower play with Symphony Towers Infrastructure

June 5, 2025

ItaHub

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

November 4, 2024
Italy’s SMEs export toward 260 bn euros in 2025

Italy’s SMEs export toward 260 bn euros in 2025

September 9, 2024
With two months to go before the NPL Directive, in Italy the securitization rebus is still to be unraveled

With two months to go before the NPL Directive, in Italy the securitization rebus is still to be unraveled

April 23, 2024
EU’s AI Act, like previous rules on technology,  looks more defensive than investment-oriented

EU’s AI Act, like previous rules on technology, looks more defensive than investment-oriented

January 9, 2024

Co-sponsor

Premium

Funds vying for management consulting firm BIP, a CVC portfolio company. All deals in the sector

Funds vying for management consulting firm BIP, a CVC portfolio company. All deals in the sector

March 6, 2025
Private equity, Italy 2024 closes with 588 deals as for investments and divestments from 549 in 2023. Here is the new BeBeez’s report

Private equity, Italy 2024 closes with 588 deals as for investments and divestments from 549 in 2023. Here is the new BeBeez’s report

February 10, 2025
Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

November 4, 2024
Venture capital investments top €1.3bn in 208 rounds as of Sep30  in Italy. They were €1.5 in all 2023. The new BeBeez Report

Venture capital investments top €1.3bn in 208 rounds as of Sep30 in Italy. They were €1.5 in all 2023. The new BeBeez Report

October 28, 2024
Next Post

London-based PhysicsX bags €29 million to give engineers AI superpowers in bringing new tech to the real world

Final Result of the Subsequent Offer Period of GF's Voluntary Recommended Public Cash Tender Offer for All Shares in Uponor - Georg Fischer AG

EdiBeez srl

C.so Italia 22 - 20122 - Milano
C.F. | P.IVA 09375120962
Aut. Trib. Milano n. 102
del 3 aprile 2013

COUNTRY

Italy
Iberia
France
UK&Ireland
Benelux
DACH
Scandinavia&Baltics

CATEGORY

Private Equity
Venture Capital
Private Debt
Distressed Assets
Real Estate
Fintech
Green

PREMIUM

ItaHUB
Legal
Tax
Trend
Report
Insight view

WHO WE ARE

About Us
Media Partnerships
Contact

INFORMATION

Privacy Policy
Terms&Conditions
Cookie Police

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHub
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Subscribe
  • Login
  • Cart