Danish startup secures €800K in pre-seed funding to expand e-commerce personalization platform

Aarhus-based e-commerce personalization platform Relewise has secured €800,000 in a pre-seed funding round from Founderment, along with e-commerce entrepreneurs Mikkel Salling, Jesper Hvejsel, and Stefan Rosenlund. The capital will be used to expand Relewise’s platform to new markets, enabling e-commerce businesses to create more personalized user experiences to boost average basket size and customer retention. Relewise’s technology analyzes real-time user behavior to recommend relevant products, enhancing the overall shopping experience. Having already partnered with over 70 top Danish e-commerce enterprises, Relewise now plans to extend its presence to Scandinavia, the Netherlands, and Germany, aiming to make a global impact in the e-commerce industry.

Relewise is a personalization platform that empowers businesses to offer highly customized user experiences, primarily in the e-commerce sector. Their platform utilizes real-time user behavior to deliver personalized search and product recommendations at incredible speed, enhancing the overall user experience. Relewise supports millions of products and variants, making it suitable for both B2C and B2B applications. The platform can be integrated with various systems and supports sales and marketing automation. Founded by experienced e-commerce professionals, Relewise prioritizes delivering the highest product quality and exceptional customer service, focusing on building trust and long-term relationships with its clients. Their mission is to provide developers and marketers with the best tools to implement and tailor personalized online experiences, with a strong commitment to zero compromises in their product and software.

“In the highly competitive e-commerce market, businesses need to differentiate in order to establish a connection with consumers. By personalizing the user experience, the consumers not only buy more but also return more often. With our experienced group of investors supporting us, we’re now ready to expand and help businesses outside of Denmark,” said co-founder and CEO Brian Holmgård Kristensen.

Click to read more funding news.