Quantum-optimized rewards application shows 50% improvement in customer rewards programs for the same amount of budget
PALO ALTO, Calif. & BURNABY, British Columbia & MILAN–(BUSINESS WIRE)–D-Wave Quantum Inc. (NYSE: QBTS), a leader in quantum computing systems, software, and services and the world’s first commercial supplier of quantum computers, and Satispay, the leading Italian fintech unicorn revolutionizing mobile payments, today announced that the companies have built a quantum-hybrid application designed to optimize customer rewards initiatives. Using D-Wave’s constrained quadratic model (CQM) hybrid solver, the application showed an improvement of 50% in customer rewards programs for the same amount of budget, thus identifying more effective approaches to Satispay’s rewards programs and efforts to increase membership to the revolutionary and independent payment network.
As a testament to its potential business value, Satispay plans to transition the quantum-hybrid application into production, with internal teams expected to use it weekly. The work between D-Wave and Satispay comes at a time when Satispay adoption is on the rise in countries such as Italy and France, with consumers and businesses alike looking for a seamless, secure and easy way to send, receive and spend money.