Amsterdam-based Adyen, a fintech company, announced on Wednesday, that it has partnered with Shopify, a Canada-based cloud, multi-channel commerce platform designed for SMEs.
With this deal, Adyen wants to strengthen ecommerce capabilities, simplify the customer journey and solve payment complexity for enterprise merchants.
The partnership plan will see Adyen support the expansion of Shopify into the enterprise segment with varied commerce solutions for large-scale merchants globally in order to maximise revenue and scale more quickly.
How will merchants benefit from this partnership?
With the help of Adyen’s platform, businesses can offer the “best” long-term client experience without increasing operational complexity or resource limitations.
Later this year, corporate retailers can anticipate a more flexible approach to their payment experience, thanks to Adyen’s payment app on the Shopify Payment Partner Platform.
Adyen’s access to payment methods and Shopify’s “high-converting” checkout make sense as a solution for growing enterprise firms because nearly seven out of ten merchants want to enter new markets this year.
Adyen claims that its payment app optimises a smooth experience for Shopify corporate end users. It supports major cards and wallets like Apple Pay and Google Pay, which will be part of the Shopify integration’s initial phase. Support for local payment methods (LPMs) will also be included in the near future.
Roelant Prins, CCO of Adyen, says, “Adyen’s partnership with Shopify will position their enterprise merchants to scale quickly for success since our global ecommerce payment solutions are engineered for creating seamless payment journeys.”
“Our software integration is developed entirely in-house and our technology will help Shopify enterprise merchants scale their businesses with the agility and flexibility needed for long-term success,” adds Prins.
Shopify keeps investing in technical advancements, strategic alliances, and collaborations to help define and shape the future of the corporate ecommerce sector.
Enterprise retailers now have more chances for rapid development and expansion as up to 55 per cent of enterprises reported greater financial health in 2023 as a result of the diverse revenue derived from multiple global locations.
Kaz Nejatian, COO of Shopify, says, “We recognise now we have the opportunity to enter into the enterprise segment and we’re ready to offer something unique – a centralised solution in a single platform.”
“Adyen is a preferred enterprise payment partner for Shopify as they have extensive experience, expertise and solutions that meet the unique needs of global, modern, large-scale merchants. This makes them the right choice for us, and more importantly, for our enterprise customers,” adds Nejatian.
This deal will enable businesses to scale more quickly by expanding into new nations, customising the look and feel of their checkout, eliminating the need for maintenance work for operational efficiency, and taking advantage of a fully integrated back-end.
Brief about Adyen and Shopify
Adyen was founded in 2006 by Pieter van der Does and Arnout Schuijff. It is a payments platform providing end-to-end infrastructure that connects directly to Visa, Mastercard, and other payment methods.
The payment services are offered across online, mobile, and in-store channels. Currently, the company works with Meta, Uber, H&M, eBay, and Microsoft among others.
Shopify offers internet infrastructure for commerce, providing tools to launch, develop, advertise, and run a retail company of any size.
Founded in Ottawa (Canada), Shopify powers millions of businesses in more than 175 countries and has clients including Allbirds, Gymshark, Heinz, Tupperware, FTD, Netflix, and FIGS among others.
Read the orginal article: https://siliconcanals.com/news/startups/fintech/adyen-partners-with-shopify/
