Stockholm-based Pophouse, a global entertainment and music investment firm, on Thursday, April 4, announced the acquisition of the music catalogue, brand name, and likeness, including the famous face paint designs – as well as trademarks of the iconic American rock band KISS.
However, the financial terms of the transaction are not being disclosed.
“KISS is one of the most recognised and iconic bands in the history of music. They redefined the concept of rock shows and have always taken their artistry to new unchartered territories. The band has consistently been able to appeal to new generations of fans and our mission is to fulfill the band’s vision to become immortal, and to let new generations discover and be part of the KISS journey and carry it forward. With the help of the fans’ energy, the band, our expertise, and creativity – we will make that vision happen,” says Johan Lagerlöf, Head of Investment at Pophouse.
The partnership with KISS marks Pophouse’s second investment outside of Sweden, following the acquisition of Cyndi Lauper’s music catalogue in February 2024.
The acquisition
The acquisition will enable Pophouse to further develop and amplify the unique KISS legacy worldwide.
Additionally, plans for a biopic, an avatar show, and a KISS-themed experience are already in the works.
“We have always been breaking new ground in popular culture, and this partnership will ensure that we continue to do so for years to come. Because what Pophouse is doing, is breaking rules. We already have several plans in development, where the avatar show is one, a biopic another, and a KISS-themed experience a third. The future could not be more exciting!” says Gene Simmons, bassist and co-founder of KISS.
KISS will remain active and play key roles in the development of the projects, working closely together with Pophouse.
Pophouse will create digital versions of the band KISS and their unique personas for a new avatar show planned to launch in 2027. The project was previewed at the final KISS show in Madison Square Garden on December 2nd, 2023.
Additionally, Pophouse will collaborate with KISS to enrich its catalogue for new and old fans.
”Our journey with Pophouse is fueled by the desire to eternally resonate across diverse facets of global culture. As we embark on this venture, we aim to weave our legacy into the tapestry of different worlds, ensuring that the KISS experience continues to captivate both our devoted fans and those yet to discover the thrill. This partnership is not just a chapter; it’s an eternal symphony of rock ‘n’ roll immortality” says Paul Stanley, lead vocalist and co-founder of KISS.
The company says it will create new content and experiences using its industry-defining playbook and in-house expertise to attract new audiences and revenue streams.
Pophouse is committed to inclusivity and community, aiming to enhance the KISS brand and its relationship with devoted fans.
Pophouse: Creates, acquires, and develops entertainment brand
Founded by Björn Ulvaeus (member of ABBA) and Conni Jonsson in 2014, Pophouse is widely recognised for its brand-building activities in the music and entertainment industry, such as its ABBA Voyage show in London, which they have invested in as a founding investor.
ABBA Voyage, a virtual reality concert experience in London, has now sold 2,000,000 tickets
“KISS has sold more than 100 million records worldwide and has throughout their 50-year career continued to push the boundaries in popular culture. The band’s enigmatic personas, unparalleled band attributes, and iconic imagery have made them a cultural force and a legendary act with multigenerational appeal. We will safeguard and enrich this legacy through future global endeavours, by breathing new life into their characters and personas while also leveraging and elevating the visual world of KISS,” says Per Sundin, CEO at Pophouse Entertainment.
Read the orginal article: https://siliconcanals.com/news/startups/pophouse-acquires-music-catalogue-name-ip-of-kiss/
