Netto Store Brand Food and Beverage Products are Digimarc Recycle-Ready
- Digimarc partnership: non-visible digital watermarks ensure easier scanning and valuable packaging design
- Sustainable: Digimarc Recycle enables a future with optimized plastic recycling
BEAVERTON, Ore.–(BUSINESS WIRE)–#consumerengagement—Digimarc Corporation (NASDAQ: DMRC) and the German retailer Netto Marken-Discount announced an important milestone in delivering an easier, more efficient checkout while ensuring Netto-branded products at Netto’s 4,300 stores nationwide, are Digimarc Recycle-ready. Netto private labeled food and beverage products are now digitized using Digimarc’s product digitization technology, including incorporating covert Digimarc digital watermarks into the packaging.
“It is exciting to partner with retailers like Netto that are setting the example for the rest of the industry and leading the way for a circular economy,” said Digimarc CEO Riley McCormack. “More sustainable packaging is becoming a business imperative, and Digimarc’s digital watermarks are transforming recycling as a validated way to improve circularity dramatically.”